Abstract: The automotive sector has been going through something of a renaissance over the last few years. Electrification of vehicles, advancements of sensors and algorithms, and self-driving cars are the key impetus. As the International Consumer Electronics Show demonstrated last month, a growing number of tech startups and traditional CE technology suppliers now target automotive as their next big market. Talking about “start-ups” and “automotive” in the same sentence seemed unthinkable just a few years ago, considering the long gestation period the automotive industry imposes on new technologies for testing, qualification, and certification. But startups gunning for the automotive sector are mushrooming at unprecedented speed.“