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Long dominated by car manufacturers and supported by a limited network of large system and component manufacturers, the automotive industry is going through a fundamental transformation. The electronics and software content in cars have doubled in 15 years, going from 15% of total car cost in 2000 to close to 40% today, a trend that is expected to continue upward (source: Goldman Sachs reports).
The following chart from ABI research depicts the six transformative paradigms of “smart, sustainable automotive transportation”. These mega-trends essentially rely on fundamentals originating from outside of the car industry, which means they will likely be driven by new players, from leading technology giants to agile hi-tech start-ups. The area of optical sensing for ADAS and autonomous car applications follows this model…